Thursday 22 May 2008

Define and document the client and user needs

Firstly my ncompany will need a new banner to advertise our new game, it will need to be a standard A3 sized poster with as little actual information as possible because it is only going to be used as a teaser poster, it will only need an image of one of the game characters, with the game creators, age certificate(18) and the games title: "Death By Turtle".

I will also need a game case front page to go with the poster, again it must have the games name on it and the quote "How will you survive?". It must also have an image of the main character on itas the focal point, it must also be a a variation of both dark and bright colours, to emphisise both aspects of the game, turtles and death.

The final thing i will need is a new small poster to be passed put by hand, a4 sized. The images again must also be very secretive and cannot give too much away, the iamges required for the poster will be included so you know what you can use. The colour scheme must also be very dark but with highlights of colour.

Two advanced techniques




The image on top is the original image, on below is my edited version of the image. I have made it slighty brighter to lighten the overall effect and make it a much nicer image to look at, to do this i created a few new layers, blured them and changed the blending optins untill i was satisfied with the result. I then added the sun in the distance to give the image a more holiday-like look. To create the sun i made a new layer then added a filter: lens flare, then i went through the blending options untill i found the option to best suit the image.





The top image is the original image and the bottom image is the one i have edited. There are multiple layers making up the look of the image, firstly i copied the layer and put the filter accented edges on to get a white outline around the main features of the image, i then made several new layers to create the colour inside the white lines, different filters and effects are being used on each layer, some layers have gaussion blur, some have filters with different blending options, such as; color dodge, soft light and hue as well as a few others.

Wednesday 7 May 2008

Vizual impact report

Image One EnCert
EnCert is a new company who have asked for a logo to be designed for their website.They provide certificates to home buyers to show how 'green' the house is. This is legal requirement for homes sold in the UK with 4 or more bedrooms.

My rough design:



Techniques used

To create the image i firstly used a simple font to create the "En" and then made a new text layer and typed "Cert". I then cut and added new peices to get the effect of the writing touching eachother, for the windmill effect at the side of the logo i added an image of a windmill from google and colourized the windmill to match the colour of the writing.


Evaluation
The images modern look is done by the use of current graphic design/logos because it is a simplistic yet effective design.
The whole graphic is green to represent the "green" nature of the company. The windmill on the image is also a "green" statement because of the "green-ness" of windmills.

Justification
This image was designed and created using Adobe Photoshop. This software is the industry standard for creating images of this type, however for logos a vector image may be more appropriate but as i decided to go for quality above anything else i decided to use Adobe Photoshop, this is also due to the vast amonut of tools available to make the image perfect. The file formats used for this image are .PSD and .jpg. The reason for saving the image as a PSD file type is so that in the future i can easily edit the image in Photoshop as it saves all the layers, effects etc i used when creating the image. The reson behind using jpeg was because it is a standar file extention that keeps file size down but keeps image quality high.

Image Two is the Microsoft poster
Microsoft has approached me to produce some displays for its stand at a show to be held in the Birmingham NEC publicising its newest operating system. They require a graphic that could be printed onto a large piece of card to be used on the Microsoft stand.

My rough design:



Techniques used
Firstly i got the background image from an old vista background and positioned it in an appropriate place for what i will do next, which was the text, to create the text i firstly made various text effects to create a chrome effect on the text, i then went through the selection of PhotoShop standard fonts to find the one that i believed best fit the image. i then made the windows logo a chrome-like design; to do this i took the original windows logs and blured it so it would look asif the new logo i created would have a glow of the original windows logo colours.

Evaluation
The image shows exactly what is needed and nothing more, as its a poster its only designed to be looked at and not read, making alot of text unnessesary. The colour scheme matches the chrome theme of the new OS which is an important feature from a design point of view. the text isn't as clear as it could be but the vizual effect of the image more than makes up for this.

Justification
This image, aswell as the EnCert Logo was designed and created using Adobe Photoshop. This software is the industry standard for creating images of this type, this is due to the vast amonut of tools available to make the image perfect, these tools can help when changing the resolution and colour depth. The colour depth in Photoshop is 72 bit the same as most pinters standard, so no editing is neccessary when printing.. The file formats used for this image are .PSD and .jpg. The reason for saving the image as a PSD file type is so that in the future i can easily edit the image in Photoshop as it saves all the layers, effects etc i used when creating the image. The reson behind using jpeg was because it is a standar file extention that keeps file size down but keeps image quality high.

Image Three is the organic foods mobile fast-food service roadside sign.
An organics foods mobile fast-food service has requested a roadside sign. It will be used on a stand so when its van is parked in a lay-by offering quality burgers and all-day breakfasts, passing motoists will notice it. This sign is to be in full colour and must be eye-catching

My rough design:

Techniques used
Firstly i got the image of an organic burger and added the relevent text, as its a roadside sign not alot needs to be on it as you'll be driving past and wont have time to read alot of writing or look at fancy images. It's because of this i chose to only put what was neccessary on the sign.
Evaluation
The image only has exactly what is needed as stated above, this is because it will only be read when going along the road at speed and having lots of writing on is just as waste of time as they wont have time to read it, fancy images are also a waste of time which is why i chose i simple but perfect image, an organic burger.
Justification
This image was designed and created using Adobe Photoshop. This software is the industry standard for creating images of this type, however for this type of simple yet effective roadside sign any graphics programme is useable with a goo outcome, but as i decided to go for quality and useability above anything else i decided to use Adobe Photoshop, this is due to the vast amonut of tools available to make the printing proccess very simple, as Photoshop colour depth is 72 bit as standard, the same as most printers. The file formats used for this image are .PSD and .jpg. The reason for saving the image as a PSD file type is so that in the future i can easily edit the image in Photoshop as it saves all the layers, effects etc i used when creating the image. The reson behind using jpeg was because it is a standar file extention that keeps file size down but keeps image quality high.