EnCert is a new company who have asked for a logo to be designed for their website.They provide certificates to home buyers to show how 'green' the house is. This is legal requirement for homes sold in the UK with 4 or more bedrooms.
My rough design:
Techniques used
To create the image i firstly used a simple font to create the "En" and then made a new text layer and typed "Cert". I then cut and added new peices to get the effect of the writing touching eachother, for the windmill effect at the side of the logo i added an image of a windmill from google and colourized the windmill to match the colour of the writing.
Evaluation
The images modern look is done by the use of current graphic design/logos because it is a simplistic yet effective design.
The whole graphic is green to represent the "green" nature of the company. The windmill on the image is also a "green" statement because of the "green-ness" of windmills.
The images modern look is done by the use of current graphic design/logos because it is a simplistic yet effective design.
The whole graphic is green to represent the "green" nature of the company. The windmill on the image is also a "green" statement because of the "green-ness" of windmills.
Justification
This image was designed and created using Adobe Photoshop. This software is the industry standard for creating images of this type, however for logos a vector image may be more appropriate but as i decided to go for quality above anything else i decided to use Adobe Photoshop, this is also due to the vast amonut of tools available to make the image perfect. The file formats used for this image are .PSD and .jpg. The reason for saving the image as a PSD file type is so that in the future i can easily edit the image in Photoshop as it saves all the layers, effects etc i used when creating the image. The reson behind using jpeg was because it is a standar file extention that keeps file size down but keeps image quality high.
This image was designed and created using Adobe Photoshop. This software is the industry standard for creating images of this type, however for logos a vector image may be more appropriate but as i decided to go for quality above anything else i decided to use Adobe Photoshop, this is also due to the vast amonut of tools available to make the image perfect. The file formats used for this image are .PSD and .jpg. The reason for saving the image as a PSD file type is so that in the future i can easily edit the image in Photoshop as it saves all the layers, effects etc i used when creating the image. The reson behind using jpeg was because it is a standar file extention that keeps file size down but keeps image quality high.
Image Two is the Microsoft poster
Microsoft has approached me to produce some displays for its stand at a show to be held in the Birmingham NEC publicising its newest operating system. They require a graphic that could be printed onto a large piece of card to be used on the Microsoft stand.
Microsoft has approached me to produce some displays for its stand at a show to be held in the Birmingham NEC publicising its newest operating system. They require a graphic that could be printed onto a large piece of card to be used on the Microsoft stand.
Techniques used
Firstly i got the background image from an old vista background and positioned it in an appropriate place for what i will do next, which was the text, to create the text i firstly made various text effects to create a chrome effect on the text, i then went through the selection of PhotoShop standard fonts to find the one that i believed best fit the image. i then made the windows logo a chrome-like design; to do this i took the original windows logs and blured it so it would look asif the new logo i created would have a glow of the original windows logo colours.
Evaluation
The image shows exactly what is needed and nothing more, as its a poster its only designed to be looked at and not read, making alot of text unnessesary. The colour scheme matches the chrome theme of the new OS which is an important feature from a design point of view. the text isn't as clear as it could be but the vizual effect of the image more than makes up for this.
Justification
This image, aswell as the EnCert Logo was designed and created using Adobe Photoshop. This software is the industry standard for creating images of this type, this is due to the vast amonut of tools available to make the image perfect, these tools can help when changing the resolution and colour depth. The colour depth in Photoshop is 72 bit the same as most pinters standard, so no editing is neccessary when printing.. The file formats used for this image are .PSD and .jpg. The reason for saving the image as a PSD file type is so that in the future i can easily edit the image in Photoshop as it saves all the layers, effects etc i used when creating the image. The reson behind using jpeg was because it is a standar file extention that keeps file size down but keeps image quality high.
Image Three is the organic foods mobile fast-food service roadside sign.
An organics foods mobile fast-food service has requested a roadside sign. It will be used on a stand so when its van is parked in a lay-by offering quality burgers and all-day breakfasts, passing motoists will notice it. This sign is to be in full colour and must be eye-catching
Techniques used
Firstly i got the image of an organic burger and added the relevent text, as its a roadside sign not alot needs to be on it as you'll be driving past and wont have time to read alot of writing or look at fancy images. It's because of this i chose to only put what was neccessary on the sign.
Evaluation
The image only has exactly what is needed as stated above, this is because it will only be read when going along the road at speed and having lots of writing on is just as waste of time as they wont have time to read it, fancy images are also a waste of time which is why i chose i simple but perfect image, an organic burger.
The image only has exactly what is needed as stated above, this is because it will only be read when going along the road at speed and having lots of writing on is just as waste of time as they wont have time to read it, fancy images are also a waste of time which is why i chose i simple but perfect image, an organic burger.
Justification
This image was designed and created using Adobe Photoshop. This software is the industry standard for creating images of this type, however for this type of simple yet effective roadside sign any graphics programme is useable with a goo outcome, but as i decided to go for quality and useability above anything else i decided to use Adobe Photoshop, this is due to the vast amonut of tools available to make the printing proccess very simple, as Photoshop colour depth is 72 bit as standard, the same as most printers. The file formats used for this image are .PSD and .jpg. The reason for saving the image as a PSD file type is so that in the future i can easily edit the image in Photoshop as it saves all the layers, effects etc i used when creating the image. The reson behind using jpeg was because it is a standar file extention that keeps file size down but keeps image quality high.
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